About Me.
Dedicated to projects with impact-based outcomes, I have a unique blend of experience that enables me to understand systems, foster collaboration and drive projects for long-lasting change.
An experienced project manager of commercial film campaigns until 2018, I redirected my skills towards completing an MA in Social Entrepreneurship which focused on education for sustainable development, and youth participation in land-based sectors
Right now, I am focused on:
- Taking the principles of agroecology to help build a farming and food system that serves producers, consumers and the land well. I am particularly interested in how we can bring urban and rural worlds closer together.
- Helping the next generation of young people to build a new era in farming & food production and rethinking the way they relate to food.
- Storytelling with commercial know-how. Understanding how to tell the right stories and turn them into tangible behaviour and perspective change for long-lasting impact.
Concerned with turning heads towards the food system, in the 2020 pandemic, I created 'Grounders', a programme for young people that combines seasonal jobs with food and farming education. I was awarded two grants from Santander to develop this model.
This led me to FarmED, the Centre for Farming and Food Education in the Cotswolds where I co-founded Emergent Generation - a youth-led network of young people (18-35) working together to build an agroecological food system and regenerative future.
Born and successfully tested at FarmED, we are now an independent Community Interest Company, to which I am a Director. We are now looking to reach out to a wider audience and deliver more events as we grow.
My recent body of work has largely involved co-creating projects with young people to promote agency. I have helped young people work through their inherited culture, career expectations and eco-anxieties.
Prior to this, I produced TV commercials for some of London's most recognised creative agencies, project managing high-end film content for broadcast on TV, cinema and social platforms for international markets, working with brands inc. Compare The Market, Macmillan & O2.
I have a proven record of moving ambitious design projects from zero to realisation and am driven by bringing people together around shared goals.
I will discuss all projects of all shapes and sizes that improve social cohesion, intergenerational connection and environmental outcomes.
For my full CV please click below.