
Grounders
With pandemic labour shortages hitting horticulture across the UK I trialled an educational seasonal jobs programme on a soft fruits farm called Grounders.
In June 2020 I went with 10 young people aged 18 -24 to live and work at a soft fruits farm.
I pitched, designed and delivered this project solo, including all communication, examples of which you can find below. I created an evaluation framework for the field research aspect, and at the close of the project, analysed the data and reported the outcomes of this test for multiple audiences.
Check out the film here.
Grounders Instagram Account - Legacy project account (I created the content)
Grounders X Account - Legacy project account
Participant Comments:
“There are loads of experiences where you don’t get paid, it’s just a fun experience where you learn about the environment. But what I liked about this is that you learn and you get paid, it’s a job.”
"You gain a larger respect for the different lives people lead as well as where your food comes from. Going to the supermarket and buying stuff there’s an element of entitlement. It sounds cringe but every strawberry has a story behind it. People leave their families for months, even if I knew, I didn’t really KNOW. It’s an experience for which I am really grateful.”
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